Voi has teamed up with Open Inclusion – a London-based accessibility consultancy for inclusive research, user insight and service design solutions.
Open Inclusion has a UK wide panel of more than 500 people, including those who are deaf or have hearing loss, blind or partially sighted, neurodiverse, mobility or dexterity impaired, above or below average height, colour-blind, and/or over the age of 65.
With Open Inclusion’s support, Voi aims to establish and adopt a pan-disability and age-inclusive approach into its operations. “We believe that Open Inclusion’s diverse insight community will provide us with valuable perspectives and guidance to inform business decisions,” said a Voi statement.
“These insights specifically consider the one in five (22%) of adults in the UK who identify as disabled, as well as younger people who have temporary injuries, illness or additional considerations. In the growing population of people aged over 65, almost half (46%) have disabilities, and many don’t identify as disabled but have increasing age-related needs to consider.”
Richard Corbett, general manager, UK, Ireland and Benelux at Voi, said: “We believe that micromobility is for everyone. As we continue to grow our operations in the UK, we want to ensure the service is as inclusive as possible to make riding and parking safer for all road users and pedestrians. By working with Open Inclusion, we are moving towards a truly pan-disability approach to micromobility from the ground up.
“With the breadth of its panel and agile model of working in high-growth, fast-paced industries such as ours, Open Inclusion is the right organisation to help us achieve our goals, so we can make an immediate impact.”
Christine Hemphill, managing director of Open Inclusion, added: “It is great to work with Voi, a leading innovative organisation that understands the value and importance of diverse community engagement to improve their market entry strategy and offering.
“We look forward to engaging with their team and across our community of disabled and older co-creators to ensure that designs are more usable and delightful for a wider rider base, as well as supportive of the needs of all pedestrians, including those with lived experiences of disability.”