Voi has launched a multi-channel brand campaign to encourage riders across the UK to ‘Ride Safe, Park Smart’ and always wear a helmet.
The ads will be visible across multiple formats, including kiosks and large and small billboards across nine Voi locations: Bath, Bristol, Birmingham, Cambridge, Liverpool, Northampton, Oxford, Portsmouth and Southampton. The ads also feature a code for new riders in the UK to get £3 off their first ride by entering ‘RIDESAFE3’ into the Voi app.
Voi will also continue to roll out its online and in-person safety events across the cities where it has trials, giving away free helmets to participants, distributing flyers and adding new hangers with safety messages to its scooters. To join one of the in-person safety events, click here.
Jessica Hockey, senior manager, partnerships and marketing UK and Ireland at Voi Technology, said: “Safety is at the heart of all our marketing activity and the goal of this large scale, multi-channel campaign is to ensure our riders have these key safety messages at the top of their mind at all times.”
Jack Samler, general manager at Voi UK and Ireland, added: “People in the UK have embraced Voi’s e-scooters with more than 3.5 million rides taken so far. Whether it’s riding to work, running errands or visiting friends and family, we’re committed to ensuring all riders know the rules of the road and are safe when they’re on the move.
“We hope everyone will see and absorb our new ad campaign over the next few weeks and remember to ride safe, park smart and wear a helmet every time they take a Voi e-scooter.”