Thomas Zimmermann set to become CEO of Free Now

Thomas Zimmermann is to become the new chief executive officer (CEO) of Free Now, as of 1st April.

Since 2018, Zimmermann has been responsible for Free Now’s communication and marketing activities, marketplace performance as well as the data and growth teams as chief marketing officer. In his role, he initiated comprehensive measures to improve efficiency across the company, in addition to the strategic repositioning of the brand.

Previous CEO Marc Berg is leaving the company after four years due to personal reasons.

“Free Now is a European success story and one of the few tech start-ups that have developed into a relevant player in Europe,” said Zimmermann. “Marc Berg has led this evolution over the past few years in a decisive way.

“My goal is that we continue this positive development and further establish us as the leading Mobility-as-a-Service platform in Europe. With our app, we clearly want to position ourselves as a provider of sustainable, efficient mobility in European cities.

“With further new, strong partners and additional mobility options, we will make our offer even more attractive.”

The Free Now app offers a complete mobility ecosystem of e-scooters, e-bikes, e-mopeds and car sharing with ride-hailing as the core business. The German-based company is backed by the BMW Group and Mercedes-Benz Mobility.

Gero Götzenberger, director strategy and investments at Mercedes-Benz Mobility, said: “We would like to thank Marc Berg very much for his extremely valuable and committed leadership at Free Now and the successes achieved.

“He has played a key role in shaping and driving forward the development of the mobility joint ventures of Mercedes-Benz Mobility and BMW Group. We wish him all the best for his future plans. At the same time, we look forward to working with Thomas Zimmermann, who has accompanied and shaped the growth of Free Now.”

Read more: Demand from lower income people to legalise private e-scooters on roads, according to Pure Electric research

Rainer Feurer, head of corporate investments at the BMW Group, added: “With vision and strategic intuition, Marc Berg has set the company up for growth and prepared the business model for the future.

“Free Now benefits today from a clear positioning and its leadership role in Europe. We would like to express our thanks to Marc Berg and wish Thomas Zimmermann all the best and much success in his new role.”

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