Tag Archives: Pure Electric

Pure Electric agrees exclusive retail partnership with Bird

Pure Electric has agreed an exclusive retail and distribution deal with Bird. It will be the exclusive retailer for the UK market, with sole distribution rights.   Bird launched its first rideshare scheme in Santa Monica in 2017, before bringing its technology to Europe in 2018. It operates in 50 …

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Voi to pay for police spot checks on riders

It has been reported today Swedish firm Voi is to pay for police patrols to carry out spot checks on e-scooter users in Birmingham and Northampton, in an effort to address concerns around irresponsible e-scooter use. The news comes after Voi and Coventry City Council announced a suspension to the …

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“Class-leading features for less” – Pure Electric launches second own-brand e-scooter

Pure Electric has launched its second own-brand e-scooter. The Pure Air is designed to offer premium e-scooter features at a significantly lower price point and is available for £399. The new ride, which weighs in at 16.5kg, is powered by a 250W brushless rear wheel and possesses IP65 water resistance. …

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UK Government facing ‘transport crisis’

The UK is facing a ‘transport crisis’ and requires ‘urgent action’ according to Pure Electric. The micromobility firm has written to the Government urging them to prevent the UK from being overwhelmed as commuters return to work and children return to school next month. While cycling and walking activity increased …

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Post-COVID Carmageddon: DfT data confirms it’s happening

Amid the disruption, tragedy and uncertainty of COVID-19, one of the few benefits of the unfortunate situation was the change in our transport habits. The roads were clear, cities were quieter, the air was cleaner; cycling increased massively and we all enjoyed a healthier way of living. Unfortunately, it seems …

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Industry reacts to UK e-scooter trials

UK e-scooter trials are finally going ahead this week after being given the green light from 4th July. The trials are designed to help understand whether the devices reduce motor traffic, as well as their impacts on safety for their users and others. They will be strictly prohibited on pavements, …

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Pure Electric to open 11 high street stores

Pure Electric is opening 11 new high street stores across the UK throughout the next week. The grand reopenings – replacing Cycle Republic stores previously owned by Halfords – are part of Pure Electric’s growing network of e-mobility stores selling a wide range of e-bikes and e-scooters. More UK stores …

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Research shows public support for rule change on e-scooters

New consumer research has shown support for e-scooters to be accepted for use on public roads, provided they’re not allowed on the pavement as well. E-scooters are not currently legally allowed to be used on public roads and can only be used on private land. When asked, “Given the current …

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Peter Kimberley named Pure Electric CEO

Peter Kimberley has been appointed Pure Electric’s new CEO. The former Tredz and Cycle Republic supremo joined the company – known as Pure Scooters at the time – earlier this year as international managing director. He replaces founder Adam Norris in his new role, who will continue to work actively …

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