Pure Electric to open 11 high street stores

Pure Electric is opening 11 new high street stores across the UK throughout the next week.

The grand reopenings – replacing Cycle Republic stores previously owned by Halfords – are part of Pure Electric’s growing network of e-mobility stores selling a wide range of e-bikes and e-scooters. More UK stores will follow, while ambitious plans for growth across Europe are also being formulated.

Peter Kimberley, Pure Electric CEO, said: “Our ambition is to be the largest e-bike and e-scooter retailer in Europe. We’ve got a fantastic team and demand is growing every day. Opening these stores is an important milestone for us.”

The stores are employing local colleagues and will offer a full range of retail, repair and servicing facilities. Pure Electric’s stores will stock a wide range of e-bikes, e-scooters and accessories from leading manufacturers.

The openings coincide with DfT consultations to fast-track trials of e-scooters in towns across the UK. In response to COVID-19 and the need to introduce transport alternatives to public transport and private cars, the DfT is now inviting applications from any town across Britain to operate e-scooter trials over the next 12 months.

Many local authorities across the UK, from city boroughs to county councils, have expressed an interest in running an e-scooter trial. Pure Electric is in active dialogue with many of them about supplying scooters to take part.

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