Pure Electric scooters to be sold in Currys in first major UK partnership 

Pure Electric scooters will be available on the high street through Currys stores, as the micromobility brand confirms its first major UK partnership. 

Bristol-founded scooter brand Pure will now be selling its Pure Air e-scooter range in 66 Currys stores and online. 

Pure recently made a major adjustment to its business model, closing most of its high street stores and moving away from e-bike retail, instead increasing the focus of its own range of electric scooters. 

Chief commercial officer at Pure Electric, Dan Grech said: “This partnership with Currys represents our commitment to growing our omni channel experience and making micromobility an accessible option for everyone.

“We’re also proud to design and engineer all our products in the UK, so it only felt right to partner with a UK retailer who is passionate about getting the latest technology to those who need it.

 “Stocking our e-scooters in Currys opens up a lower cost commute for consumers when appropriate regulation is introduced, which not only brings a new transport option to the forefront during the cost-of-living crisis, but also has a direct benefit in improving urban pollution and congestion, positively impacting local communities.”

Zoe Lucid, senior buyer of new categories at high street electrical retailer Currys, added: “Technology is crucial to everyday life; from making a cup of tea to getting from A to B. As the agenda for micromobility continues to be reviewed by the Government, we know that people still love using them for fun and we’re delighted to announce that Pure Electric e-scooters will be available from Currys.”

Read more: Swytch e-bike conversion kits launch in the UK to major demand 

In early July, retailer Pure Electric announced it was putting all its focus into international expansion of its branded e-scooter business via pureelectric.com and 3rd party partners. As a result, it would be exiting from the e-bike market and closing the majority of its UK stores.  

The Electric Bike Shop then announced that had taken over four of the former Pure Electric stores.    

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