E-scooter operator Neuron Mobility is launching a festive ScootSafe campaign in order to remind riders of the safe riding rules in the lead up to the Christmas holidays and New Year’s Eve.
The festive period sees e-scooters typically used by more people, said Neuron, some of whom are less familiar with, or less inclined, to follow the rules and safety guidelines. This can lead to an increase in cases of bad parking, drinking and riding, and people not wearing helmets (which although not mandatory is strongly advised).
The campaign will involve Neuron holding festive ScootSafe briefings across the country. Its safety ambassadors, Father Christmas and his safety elves will be in the areas Neuron operates, reminding users of the safe riding rules and ensuring they ride responsibly this Christmas.
“Our e-scooters are providing a great way to get around, but it is so important that riders are responsible and not complacent this Christmas,” said George Symes, Neuron’s regional manager. “We are taking the opportunity to remind our riders of the safe riding rules and we invite members of the public to visit our festive ScootSafe events to learn more about responsible riding.
“With more people expected to be out and about enjoying themselves over the Christmas holidays, we are reminding all of our riders to never drink and ride, don’t ride on pavements, park responsibly and please wear the helmet provided on our e-scooters.
“And as Christmas is a time of giving, with many people selflessly giving their time and energy to help those less fortunate, Neuron will be donating free monthly passess to good causes across the cities we operate in. We hope these can go some way to making this Christmas a special one for those who deserve it most.”
Riders will be able to take a short safety briefing and earn festive rewards such as free credits for future rides. Neuron’s safety course has been co-created with the Royal Society for the Prevention of Accidents (RoSPA) and takes less than five minutes to complete.
Neuron’s Safety Elves will also be out in greater numbers throughout December and will be engaging with riders and the general public to educate and highlight Neuron’s rules and top safety guidelines for riding e-scooters.
To reinforce safety, Neuron has produced a series of videos that will be boosted on social media. In an amusing way, they cover not riding on the pavements, responsible parking, no drink riding and they also urge riders to wear a helmet. The operator has also launched new incentivised How to Ride videos covering the basics of riding a Neuron e-scooter via the app’s Safety Centre.
Over the Christmas period, Neuron will also be donating free monthly passes to local charities and good causes to help their volunteers get around the city and keep on doing the great work they do. This includes The People’s Kitchen in Newcastle and Sunderland Community Action Group.