Micromobility safety app Busby partners with Team Qhubeka ASSOS

Micromobility safety app Busby has partnered with Team Qhubeka ASSOS.

Busby, launched in November 2019 by Liverpool-born friends Barry Green, James Duffy and Kirk Ryan, aims to make bike riding, as well as other sports and activities, safer.

The app works with the sensors in your phone. If a user is involved in an incident, the app will begin a 30-second countdown to move or respond and if there is no movement or response, their exact location is sent to emergency contacts. Busby also alerts other nearby road users that a cyclist is nearby to raise awareness. In only a year of operation, Busby’s app has been downloaded by tens of thousands of people in over 85 countries globally.

Team Qhubeka ASSOS, formerly NTT Pro Cycling, races at a high level of sport, including the Tour de France, Giro d’Italia and the Vuelta a España, together with the sport’s key stage races and the one-day races including the five Monuments of cycling.

The collaboration between Team Qhubeka ASSOS and Busby will see not only the cyclists but the team behind them get a free premium Busby subscription which provides users with additional safety on the roads such as incident detection, incident prevention, near-miss reporting and an SOS Busby flare feature if a rider needs medical or mechanical support.

“Running a cycling team is like where business is today, a hybrid working environment where you don’t physically see people every single day,” said Douglas Ryder, founder and principal of Team Qhubeka ASSOS. “And then when your team or business is built with people and is about high performing individuals; knowing where they are and if they are safe is paramount to them doing their job and us doing ours.

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