Lime's global head of policy, Shari Shapiro

Lime promotes Shari Shapiro to global head of policy 

Micromobility brand Lime has promoted Shari Shapiro to global head of policy. 

Shapiro, who has more than 15 years’ experience in public-private partnerships at federal, state and local level in the US, has led Lime’s market development team since 2019. 

In her new role, Shapiro will lead Lime’s policy team as the San Francisco-based tech company tries to improve riding environments and micromobility options around the world. 

She said: “My goal as Lime’s new head of global policy is to support cities in making data-driven decisions around micromobility policy. We want to deepen our collaboration with cities to help craft regulation that encourages continued proliferation of car-free options for residents, ultimately improving transportation access for all. This will coincide with our continued work to refine Lime’s leadership in providing the safest and most reliable emissions-free transportation in the world, making us the clear choice for cities eager to embrace the benefits of micromobility.

“In addition, fewer than 15% of transportation executives are women, a number that’s even lower in tech. I am a proud member of our Women at Lime ERG and a leader of our Parents ERG, which gives me the opportunity to support and mentor women and parents as they progress in their careers at Lime. As Sandra Day O’Connor, the first female justice appointed to the US Supreme Court, said ‘It’s fine to be the first, but you don’t want to be the last.’”

Lime was founded in California in 2017 by Brad Bao and Toby Sun, and now operates e-bike and e-scooter schemes across the world, in more than 150 cities and 30 countries.

Read more: Nominations open for the BikeBiz micromobility awards

Lime is operating in the UK as part of the Government-approved e-scooter rental trials, including London, Manchester and Milton Keynes.  

In other news…

HumanForest launches concession scheme for students, NHS staff and emergency service workers 

Micromobility operator HumanForest has launched its concession scheme for students and essential workers, offering a …