Product Manager

  • Full Time
  • Poole

Website Reid Bikes Limited

Reid Bikes Limited are looking for a highly experienced, professional and knowledgeable Product Manager to join their team at the brand’s international head office in Poole. This is specialist role within our team, not a generic product manager role. The successful candidate will be the major driver in developing product from the ground up, so extensive knowledge and experience in a similar role is vital. 

Reid Bikes design, manufacture and distribute bikes, eBikes, scooters, eScooters, and watersports leisure products to over 20 countries around the world from our established factories and supply chain in China. We do this under our own Reid brand as well as designing and manufacturing for other brands. We have a strong and passionate team that has helped the business grow significantly over the last couple of years, and need another strong team player to help us to continue on our journey. Due to Covid-19 the supply chain is less stable, and lead times are longer. So it is more important than ever to ensure we are developing the best products in the market for our network of distributors around the globe as early as possible. 

The successful candidate will be working alongside our supply chain team, marketing team and Managing Director who is currently heavily involved in product development. The primary roles and responsibilities will be:

  • Review existing product lines under the Reid brand with gap analysis to identify new opportunities in the market.
  • Conduct consumer and market analysis to ensure our product range and pricing is competitive in the market. 
  • Design and develop new product or updated product lines for the Reid range. Extensive knowledge of bike parts and key component suppliers is required for this.  You must understand technical frame drawings and a BOM (Bill of materials) to do this. 
  • Liaise with our graphic designer and marketing team to create artwork for our products, including the packaging. 
  • Ensuring that all BOMs (Bill of materials) are up to date and that all production ready models have all required information filed correctly for our marketing team to use and distribute. 
  • Ensure samples are made on time and to specification, and then tested.
  • Liaise with Marketing team to ensure that new products are added to the site correctly, and on all external marketing material in a timely manner. 
  • Identify sales trends for range review exercises, and key component forecasting due to the current extended lead times.
  • Work closely with distributors / clients on warranty matters to solve them all as quickly and as cost effectively as possible.
  • Trips to our office and factories in China a couple of times per year (under normal circumstances – all overseas travel is cancelled currently due to Covid-19).

We are looking for someone who is highly experienced in this field, with a strong knowledge of bike product and remote management of suppliers them via third party assemblers. We need someone who can slip seamlessly into our growing team, adding value and experience where we need it as a business. Due to the role being very specialist, we would consider a remote worker for this role, but they must be living and eligible to work in the UK. Someone that can work from our Poole office would still be strongly preferred. 

Questions the successful candidate should be able to answer YES to. 

Q1. Do you have extensive bike component knowledge at the low to mid level price points?  

Q2. Do you have experience dealing with overseas assembly factories and suppliers for bikes, developing BOMs and technical frame drawings? 

Q3. Do you have an in depth knowledge of frame drawings and bike geometry?

Q4. Are you able to work full time from our Poole office and understand that this role would involve infrequent overseas travel under normal circumstances?

Salary: £25k to £35K dependant on experience 

How to apply: Please email CV and cover note to

To apply for this job email your details to

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