Cycling Content Creator

Website ArmaUrto

Cycling Content Creator

If you’re passionate about cycling, have a talent for writing and love the idea of bringing the two together, our Cycling Content Creator role could be the perfect fit for you.

About the role

ArmaUrto is innovative, the only supplier of protective road cycle wear globally. We are looking for a Cycling Content Creator to create inspiring cycling stories about our brand and products. From first looks to in-depth tech and behind-the-scenes narratives, your writing will make people want to get out and ride protected.

You’ll also use your cycling product knowledge to compose engaging product page copy that will inform customers about the product’s story and its features, filling them with confidence through enthusiastic, creative and authoritative writing. You’ll also be involved in penning emails as well as other marketing materials.

The ideal candidate will have a good broad knowledge of cycling and will be an expert in writing engaging, SEO-optimised copy to deadlines. We’re looking for candidates who have either a background in eCommerce content creation, have undertaken a relevant journalistic/creative writing/media degree or are already in the media looking to boost their commercial awareness. Across all the content you’ll create, photography experience would be a huge benefit in owning the process from start to finish.

This dynamic role will cover both B2C and B2B areas of the business across protective road cycling and new mountain biking products. The mix of creative/blog and product content will flex throughout the year depending on the volume of incoming new products.

At ArmaUrto you’ll find a supportive team of likeminded cycling enthusiasts, we have open-plan office space, secure bike storage and staff kit allowance after a qualifying period.

Either a full-time office-based or working from home role (but with regular office visits), 9:00 – 5:00 Monday to Thursday and 9:00 – 2:00 on a Friday so you can get out on your bike and start the weekend early!

Key responsibilities

  • Create inspiring brand storytelling content
  • Create unique and engaging product content
  • Liaise with the brand and marketing team to gather assets
  • Liaise with marketing to share content through social
  • Apply SEO best practice to all writing

Your skills

  • Proven copywriting abilities
  • A love of road cycling and mountain biking would be greatly beneficial
  • Ecommerce content / journalistic experience
  • Strong organisational and time management skills
  • Digital publishing familiarity
  • Experience using Excel
  • Photography experience would be a big plus


  • Work with a great bunch of cycling enthusiasts
  • Early finish on Fridays
  • Secure bike storage
  • Staff kit allowance
  • Company pension
  • Opportunity to visit Italian factories
  • Company event participation

About ArmaUrto

Founded in 2015, ArmaUrto is a small, innovative, exciting and fun family-owned cycling business. We are proud to have developed the thinnest and most advanced impact protection available in the world today for road and MTB applications.

You’ll be joining a progressive company full of real cycling enthusiasts who’s products genuinely make a different to cyclists globally at our premises in Saltash in beautiful Cornwall and only a few miles from Plymouth. We have a friendly, relaxed office atmosphere with plenty of great lunchtime rides on our doorstep.

To apply

If you would like to apply for this role, please submit a copy of your CV and a covering letter to

We regret that due to the volume of applications we are only able to contact candidates who make it to the interview stage.

Closing date for applications – July 9th 2021.

Job Types: Full-time, Permanent (Remote working an opportunity)


  • Copywriting: 2 years (preferred)

Work remotely:

  • Yes

COVID-19 precaution(s):

  • Remote interview process
  • Plastic shield at work stations
  • Temperature screenings
  • Social distancing guidelines in place
  • Virtual meetings
  • Sanitisation, disinfection or cleaning procedures in place

Salary: £18,000.00 – £23,000.00 per year

To apply for this job email your details to

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