Bike Builder / Sales Assistant

Website Fudges Cycle Store

Bike Builder / Sales Assistant at Fudges Cycle Store (Paddington)  

About the Business  

As we approach the centenary of Fudges Cycle Store serving the riders of London and Surrey, we are poised to  start a new journey; and are looking to recruit additional team mates to join us. 

We retail a broad range of bikes & accessories from the leading brands in cycling; and are looking to further build  on our growing reputation to become centres for E-Bike excellence in the region.  

About the Role  

Enhancing our experienced store team, the Bike Builder / Sales Assistant role will strengthen & support our  customer focused retail team. Your enthusiasm, specialist knowledge and experience will help riders of all  abilities discover the benefits of cycling by helping deliver 1st class mechanical skills & customer service. You will be instrumental in helping us grow the demand across all categories of our business by building a robust  community of inspired riders & fans of the shop. 

Essential Duties and Responsibilities 

Bike Building & Sales Assistant Duties 

  • Demonstrates excellent bike building skills & mechanical awareness 
  • Delivers efficient assembly of new boxed bikes, & associated accessories  
  • Loves people, and relishes the opportunity to nurture relationships  
  • Quickly and positively adapts to the ever-changing needs of the business 
  • Actively follows up with riders to help positively maintain our Fudges Cycle Store’ customer journey 

Development Potential  

  • You will be supported by our in-house business development team to help deliver your long-term career
  • We further encourage your career development by offering active participation in wider bike business  marketing events and messaging strategies – get involved ! 

Retail Environment 

  • Represent Fudges Cycle Store to the best of your abilities – everyday 
  • Takes ownership & pride of in-store retail experience, and merchandising, ensuring the range of  products on display is well organized, and merchandised to professional industry standards. 

Team Work 

  • Openly shares knowledge across the whole team.  
  • Working together, collectively strives to support & build the best team in the bike industry alongside your  teammates

What are we looking for? 

Daily objectives 

  • Assembly of new boxed bikes 
  • In-store merchandising  
  • POS management  
  • Rider communication & customer service tasks 

About You 

  • Focus on the Customer (Rider centric approach) 
  • Detail orientated 
  • Inspires people 
  • Loves cycling 
  • Friendly  
  • Professional 

Qualifications & Experience 

  • Qualified to a Cytech Level is preferred, although specific training in all areas will be provided to the  successful candidate (Practical bike building assessment required for interview process)
  • Bicycle retail experience (E-Bike sales experience preferred) 
  • Connected to the riding scene at an enthusiasts’ level 
  • Loves to ride bikes 



We offer a competitive salary based on ability and experience. 

Pension Scheme 

Enrolment into company pension scheme  

Staff Purchase  

We offer a generous staff purchase scheme  

Working Hours  

5 days per week  

Opening Hours  

Mon – Saturday: 9am – 6pm , Sunday: Closed 


28 days holiday including bank holidays. 

Come with us  

Join the ride  

We are so excited about the opportunities that lie ahead for Fudges Cycle Store, and we are looking for like minded individuals who share our vision for evolution. 

If you are inspired to help deliver these changes as part of our growing team, and would like to help build an  evolved business fit for the future, come with us on the journey, it’s going to be a great ride ! 

Please get in touch. 

To apply, please send your CV along with a covering letter to

To apply for this job email your details to

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