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The IAA Mobility event will be returning in 2023, with the organisers making some major changes based on feedback from exhibitors.
In October last year, all cycling brands involved in IAA Mobility were asked to evaluate the inaugural edition via an online survey, to help improve the next event.
Scheduled to take place from September 5-10 2023 in Munich, Germany, IAA will now include a few major changes:
- No separate halls for cycling brands, rather one big mobility cluster. There will be a mix of mobility segments (both on the trade fair ground and the inner city Open Spaces) meaning that cycling brands will be located directly next to automotive, and other mobility brands.
- Pre-built booths are no longer obligatory, yet still available. Individual booth construction will be possible.
- The main focus will remain on complete bike brands, but in 2023 more parts and accessories players will also be exhibiting.
- Not only consumer brands will be on display; manufacturers and suppliers will also be present. These will be located close to their general tech, mobility, and automotive-counterparts.
Prior to the event, there will also be a cycling industry roundtable in Q1 of 2022, with a focus on B2B2C event platforms.
Jürgen Mindel, managing director of the German Association of the Automotive Industry said: “Last September, the IAA MOBILITY proved that the future of mobility must be thought of in terms of all modes of transport. We are pleased that the bike area had such a great turnout at the premiere, both from visitors and the media. For the coming IAA Mobility in 2023, we want to further develop the experience for visitors in direct exchange with the exhibitors. We are already looking forward to this.”
Tobias Gröber, executive director for business unit consumer goods of Messe München added: “2021 was a great start for the transformation of IAA into IAA Mobility.
“We are very happy that we were able to gather so many different stakeholders from the entire mobility sector. Some of them for the very first time. Yet we also know that we will have to continuously work on our offers, attract more mobility solutions and improve our platform according to the customer feedback. Mobility is a mega-trend and it is also clear that there is not a one size fits all solution.”
“To stay connected with our target audiences we have chosen to invite the cycling industry for a round table in early 2022, and in addition we will continue our support for the Bike Connection Demo in Italy. Feedback from our exhibiting partners will remain important to us on our journey towards IAA MOBILITY 2023.’’
After it was delayed in summer 2021, the Bike Connection Demo supported by IAA Mobility will also be taking place at the Dolomiti Paganella Bike Park in Andalo, Italy on June 17-18, 2022.
The focus here will mainly be on mountain, gravel, and road bikes, but with some urban bikes and e-bikes also being showcased.
“With Covid-19 preventing the event from taking place last year, we are excited to continue supporting a strong and experienced partner to host this event,’’ said Alexandra Denker, the cycling category Manager for IAA Mobility.
‘’So far, it’s the only B2B Media test-event on the calendar, with a focus on MTB, gravel and road, but of course urban and e-Bikes are also part of it. We are thankful for IAA Mobility’s support and are excited to welcome a number of great brands,’’ said Giulio Neri, from Bike Connection Agency.
