Micromobility platform HumanForest has expanded into West London, offering e-bikes and the Hammersmith and Fulham area.
This is the first time the London-based operator has expanded into the west of the capital, having first launched in Islington in summer 2020.
HumanForest operates a unique business model, as it uses advertising revenue through its app to offer cheaper rides for users, who get 10 minutes free riding, and a 15p per minute charger thereafter.
Agustin Guilisasti, founder & CEO at HumanForest said: “HumanForest’s continued expansion and launch in Hammersmith & Fulham today marks an important milestone for the company as we become London’s largest e-bike operator. Sustainability is at the core of everything we do and we are thrilled to partner with Hammersmith & Fulham and support their quest to become London’s greenest Borough.”
HumanForest says it operates on zero greenhouse gas emissions thanks to its entirely electric fleet, making it the only provider in the UK to offer a fully carbon neutral service.
As part of the launch, HumanForest is offering anyone over the age of 18 working for a company based in the Hammersmith and Fulham 20 minutes free cycling with HumanForest, every day for a month.
Councillor Wesley Harcourt, Cabinet Member for the Environment, Hammersmith & Fulham, said: “We’re working hard to ensure the people who live, work and spend quality time in Hammersmith & Fulham can make healthier, greener choices for their journeys within and beyond our borough.
“Our joint venture with HumanForest is yet another way in which we’re empowering our residents to travel sustainably, cut carbon emissions and take climate action together. Having recently introduced e-bike rentals in H&F, it’s exciting to see our network grow so quickly.”
The local authority in the borough is hoping that HumanForest bikes can help improve the air quality in the area, as it pushes for a net-zero carbon emission target by 2030.