Swedish e-bike sales remain high despite Government ceasing subsidy scheme

E-bike sales in Sweden remain at an “unexpectedly” high level despite the removal of a generous Government subsidy scheme, according to data from Swedish industry association Cykelbranschen.

While sales have indeed fallen since the scheme – which covered 25% of e-bike purchase prices between September 2017 and September 2018 – ceased, the figure remains considerably higher than anticipated.

Sales grew over 50% when the scheme was first introduced, but have dropped just 16.5% since it came to an end. In the September 2018 to August 2019 period, 86,000 e-bikes were sold, compared to 103,000 the year before.

According to the report, e-bike adoption in the country is projected to continue, with members of the public becoming increasingly concerned by environmental issues.

Bikes and e-bike sales in Sweden are dominated by IBDs, but their market share reportedly dropped 5% in 2019. They are now said to hold a total market share of 60%.

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