E-mobility retailer Manchester Bikes appoints brand agency Principles to help drive sales

E-bike retailer Manchester Bikes has appointed a brand communications agency to help drive sales.

Manchester Bikes, founded in 2022 through the merger of Manchester Bike Hire and Bambino Bike Hire, is an e-bike sales and hire specialist, based just outside the centre of Manchester.

The partnership with award-winning brand agency Principles will run through performance marketing, paid social media campaigns, and creative content development.

Chris Leakey, managing director at Manchester Bikes said: “The Principles team demonstrated its ability to deliver robust and effective performance marketing campaigns and we are incredibly excited to be working together.”

Principles said Manchester Bikes has already seen a 60% increase in test rides, 400% return on ad spend and its social adverts have reached over 600,000 people in Manchester.

Tom Wycks, digital strategy director, said: “We are delighted to be working alongside Manchester Bikes, developing a long term strategy for the business. We have seen a significant improvement across all performance goals and we can’t wait to get more people hooked on cycling!”

The agency has just taken home Gold, Silver and Bronze for its work with household brand Ronseal at the 2022 POPAI Awards held in London on Tuesday 4th October at The Royal Lancaster Hotel.

Manchester Bikes’ history dates back to 2013, when Manchester Bike Hire was founded by Pavol Gadjos, who was later joined by Richard Armitage in 2014, and Stefan Ondo in 2016.

Bambino Biking started in 2016 when two biking parents, Chris Leakey and Anna met in the park. They were both thrilled to find another stay at home parent equally as enthusiastic about cycling with children.

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Chris Leaky and Pavol Gajdos met in 2017 at a cycling event, which would eventually result in a merger between the two businesses.

Manchester Bikes, located in Chapel Street, Salford, specialises in the sale of cargo bikes, e-bikes, city bikes, and kids’ bikes, along with the hire of a variety of bikes, as well as servicing, repairs, fleet management, and consultancy.

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