Danish e-bike brand Mate has officially launched its first UK store, right in the heart of London.
Mate has opened a two-floor, 2,000 square foot flagship store in the Seven Dials area of central London, in between Covent Garden and Soho.
The space is the first bricks-and-mortar store for the company in the UK, designed to be an experiential store showcasing a number of Mate’s retail collaborations.
Matt Rudd, head of retail at Mate, shared: “We are delighted to be in the UK and at Seven Dials. The opening of our store is a milestone for our business, and it is our ambition to combine both innovation and personal expression in a new form. We want to imagine better, more convenient ways to travel and create new models that are enriched with smarter tech and enhanced flexibility.”
Founded in 2016 in Copenhagen, Mate offers a range of rugged, folding e-bikes.
It was established by siblings Julie Kronstrøm Carton and Christian Adel Michael, and launched following a successful crowdfunding campaign on Indiegogo.
Mate recently received €3 million (£2.5 million) investment from Mirabaud Lifestyle Impact and Innovation (MLII), an investment fund managed by Mirabaud Asset Management, part of the CHF34bn Mirabaud Group.
The Seven Dials location is owned and managed by Shaftestbury, which operates a 16-acre portfolio in the area.
Samantha Bain-Mollison, retail director at Shaftesbury, commented on the launch: “Mate is an on-trend emerging brand, with an intrinsic link to sustainability, making it a natural fit for Seven Dials. For brands looking to establish a UK presence, Seven Dials presents the perfect destination to make their mark and Mate is an excellent example of this. Surrounded by other independent retailers, including Neal Street’s Vivobarefoot and Route One, it is the ideal location for Mate, and we’re excited to work with the brand as they extend their offering to the UK customer base.”