Features

In-depth opinions, analysis and interviews with the key players in the industry

How software is shaping the next generation of e-bikes

By Tanguy Goretti, Cowboy founder Over the past decade, digital transformation has taken place across most industries, and the bike world is no exception. At a time when cycling has never been more popular, software has been a key tool in attracting new customers as we look to grow the …

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E-bikes: A mouth-watering opportunity

New data from the Bicycle Association Market Data Service, powered by SMS, has highlighted the spiralling value of e-bikes to the UK cycling market In total, between January and August 2020, e-bikes accounted for 12% of cycling sales’ value in the UK, a calculation which includes bikes, e-bikes, parts, accessories …

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The e-revolution and the ‘new to cycling’ consumer

By Dafydd Huws, Troll Outdoors and DexShell 2020 has been, as I am sure we would all agree, the strangest of years. From lockdowns and social distancing to an almost unprecedented demand for cycling, it is a year that will live long in the memory of every bike shop for …

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Electrifying the transport sector

The Ebike Summit 2020, in partnership with EDF Energy, took place online last month, with speakers discussing how the e-bike industry can help promote sustainable transport. Rebecca Morley looks at what this means moving forward E-bikes have been growing in popularity for some time – offering people an easier, sweat-free …

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Micromobility: a tantalising prospect for Christmas sales?

According to the BA’s Market Data Service – powered by Sports Marketing Surveys (SMS) – it’s beginning to look a lot like Christmas buying habits will be very different in 2020… In total, this market, which is predominantly made up of electric and non-electric scooters, has followed the wider cycling …

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E-scooters: A shot in the arm for bike share schemes?

E-scooters are impossible to ignore in today’s discussions surrounding mobility and active travel, particularly as people’s transport habits change with COVID-19. But what impact are they having on bike share schemes? Rebecca Morley reports Many bike share schemes have seen a boom in ridership over recent months, mirroring the trends …

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E-scooters and the cycling industry: Richard Thorpe, Gocycle

E-scooters have evolved to become one of the key cycling industry talking points in recent years. Four industry stalwarts give their take on e-scooters’ impact on the cycling industry and the micromobility market as a whole. Today, we hear from Gocycle’s Richard Thorpe I’ll jump straight to the point – …

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Ensuring cycling is more than just a pandemic trend

By Gareth Nettleton, global vice president and the lead of Strava Metro Britain’s roads are looking dramatically different these days. While traffic jams may not yet be a thing of the past, in cities especially, we are seeing cars fast being matched by runners and cyclists – something we’ve long …

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E-scooters and the cycling industry: Richard Bowker, Criterium Cycles

E-scooters have evolved to become one of the key cycling industry talking points in recent years. Four industry stalwarts give their take on e-scooters’ impact on the cycling industry and the micromobility market as a whole. Today, we hear from Richard Bowker, Criterium Cycles director One of the most significant …

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The role of 5G in the e-mobility revolution

As COVID-19 disrupts the way we travel in the short-term, rental e-scooters are emerging as a new option after UK trials began on 4th July. It is anticipated that more than 50 local authorities across the country will begin operating scooter trials in partnership with scooter rental companies who have …

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