Tag Archives: Pure Electric

Pure Electric launches in Australia and China 

Pure Electric, the British e-scooter brand, has announced the launch of its latest electric scooter range in Australia and China.  The launch was marked by a large scale consumer event in Shanghai to unveil Pure Electric’s Advance range. Australian distribution partner, Electric Kicks, announced the partnership with a dedicated digital …

Read More »

Pure Electric secures £12.5m loan to fund product development and business strategy

E-scooter brand Pure Electric has secured a £12.5 million loan to help fund further product development and support its new business direction. The British e-scooter brand has recently shifted its focus away from e-bikes and high street retail to focus on e-scooters and working with third-party retailers.  Founded by entrepreneur …

Read More »

Pure Electric hits £2.3 million in crowdfunding from 1,200 investors  

British e-scooter brand Pure Electric smashed through its crowdfunding target, hitting £2.3 million in investment from 1,200 backers.  Pure Electric, formerly a high street e-mobility retailer but now an e-scooter manufacturer, launched a Crowdcube investment campaign in October, hitting its initial £1 million goal within days, going on to far …

Read More »

Pure Electric’s Adam Norris: ‘Climate change is the biggest problem facing our species’

Following the launch of two ‘fundamentally different’ new Pure Electric e-scooters, BikeBiz and MMB editor Alex Ballinger spoke with company founder Adam Norris about the transport challenges the world currently faces This piece first appeared in the November edition of BikeBiz magazine – get your free subscription here ‘Hey! I’ve just …

Read More »

Pure Electric launches two new e-scooters, featuring unique riding position and folding chassis

British e-scooter brand Pure Electric has unveiled two new models, designed with the rider experience and safety at the forefront.  Launched during an event on Wednesday afternoon (5th October) Pure, founded by entrepreneur Adam Norris in 2018, introduced the new Advance and Advance Flex models to the market, which feature …

Read More »

Pure Electric scooters to be sold in Currys in first major UK partnership 

Pure Electric scooters will be available on the high street through Currys stores, as the micromobility brand confirms its first major UK partnership.  Bristol-founded scooter brand Pure will now be selling its Pure Air e-scooter range in 66 Currys stores and online.  Pure recently made a major adjustment to its …

Read More »

The Electric Bike Shop takes over four Pure Electric stores 

E-bike specialist retailer The Electric Bike Shop has announced it will be taking over four Pure Electric stores.  Last month, e-mobility retailer Pure Electric announced that it would be focussing on international expansion of its branded e-scooter business, and as a result would be exiting the e-bike market, closing a …

Read More »

Bring forward e-scooter legalisation as petrol prices soar, says retailer Pure Electric

Specialist retailer Pure Electric has called on the Government to bring forward the legalisation of e-scooters, as petrol prices hit a 17-year-high amid a cost of living crisis.  Bristol-based chain Pure Electric, which specialises in e-bikes and e-scooter sales, has urged Ministers to act now to allow access to low-cost, …

Read More »

Demand from lower income people to legalise private e-scooters on roads, according to Pure Electric research

There is major demand amongst lower income people to legalise e-scooters, according to research from retailer Pure Electric.  New research from the micromobility specialist chain shows the extent of the demand for the Government to legalise e-scooter use on the roads in the UK. Currently privately-owned e-scooters are subject to …

Read More »

Retailer Pure Electric secures £10 million to help expand business

The high street mobility chain Pure Electric has secured £10 million to help expand the business. Following an inventory finance facility from Secure Trust Bank Commercial Finance, Pure Electric plans to spend the £10 million to expand its operational capabilities and make improvements to the company.  Pure, founded in 2018 …

Read More »